Women's Health Education Program

Women’s Health Education Program

BRAND IDENTITY • BRAND APPLICATIONS

I was offered a chance to rebrand and revitalize a local non-profit organization called the Womens Health Education Program. This is a Columbus non-profit that seeks to educate women about their health and wellness needs, empowering them to improve their quality of life and their impact on their children.

Before and After the Rebrand

Initial Brainstorming

I started the branding process by brainstorming ideas as well as noting down competing or similar organization identifiers. I made sketches that were iconic, indexical, and symbolic in type. Once I finalized the mark, I sent out a survey to gather audience insight on possible keyword identifiers. I also gridded out the mark to see how it can be broken down into simpler shapes.

Brand Development

I chose colors that insinuate a feminine element but also a neutral feel to keep it inclusive. I picked typefaces that contrast well, with a geometric sans-serif and an organic serif.

Finalizing the Brand

Once I cleaned up the mark, I tried some color variations to see how the mark contrasts against chosen brand colors.

Here is the final signature mark in horizontal and vertical formats:

Below are some examples of the mark application. I used the flower part of the mark as its own graphic element and incorporated it into multiple mockups.

For more details on the design process, flip through the brand guidelines booklet below!

Overall, my first visual branding project was a fun journey filled with many challenges and learning experiences. Crafting a mark from scratch, making a color palette, and combining fonts and images to tell a compelling story was a task that improved my design thinking and research skills. This project reinforced the significance of storytelling in branding. Beyond marks and color palettes, this brand is a narrative that connects with people on a personal and emotional level. It’s meant to approach the public in a nurturing and positive manner.

Now I have a newfound understanding of the power of visual language in shaping perceptions and fostering connections. Making a carefully curated expression of a brand’s identity has been a transformative experience that shaped my design skills and appreciation for the relationship between aesthetics and strategy.