WexArts Zoom 2023 — Athira's Portfolio

WexArts Zoom 2023

INTERNSHIP WORK • EXTENDED BRANDING • ENVIRONMENTAL GRAPHICS • LAYOUT DESIGN

During my internship at Wexner Center for the Arts, I got the opportunity to use my branding and technical skills. I used existing graphic assets to create new compositions for deliverables such as flyers, posters, programs, way-finding signage, and more.

Promotional Flyer

The first deliverable of this project was the trunk-or-treat flyer, which helped me visualize the amount of information that would fit in a small space. These flyers were printed out as a 4-up, where four copies can fit on one sheet of US Letter sized paper. A Spanish translation of the flyer takes up the empty space on the back.

Promotional Flyer #2

The next deliverable was the flyer, which led me to understand the visual and graphic elements and how they interact with the copy and images.

Program of Events

I was also tasked to make a program schedule, which was a tough task due to the lengthy copy, but came together beautifully in the end.

I also made monitor version of the program schedule, which would be viewed at the location during the event.

Wayfinding + Signage

This included outdoor signage with directional symbols, as well as A-frames that navigate to restrooms within the facility.

This project was very rewarding to work on because I learned a lot about intentionality of the placement of graphic elements. The flowers and their scattered nature required it to be cohesive with the rest of the compositions, which I think came out successfully. Overall, it was a fun project where I got to use lots of color and gradients and incorporate them efficiently so that they communicate effectively.